Date of Award
5-1-2025
Document Type
Thesis
Department
Marketing
College Name
College of Business
Committee Chair
Liwu Hsu
Recommended Citation
Mease, Trinity Ann, "The Rhythm of Rebranding: How Frequent Brand Evolution Drives Success" (2025). Honors Capstone Projects and Theses. 958.
https://louis.uah.edu/honors-capstones/958
COinS