Date of Award
2023
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Psychology
Committee Chair
Nathan L. Tenhundfeld
Committee Member
Kristin Weger
Committee Member
Bryan Mesmer
Subject(s)
Incentive (Psychology), Motivation (Psychology), Automation--Psychological aspects
Abstract
This study examines the effectiveness of incentive mechanisms manipulating extrinsic and intrinsic motivation. Specifically, these incentives are used to promote use, acceptance, and adoption of an automated system in a simulated hostage-rescuing task. More frequent use of the automated system indicates increased acceptance and adoption. Participants are measured for how frequently they use the system. Participants also responded to questionnaires measuring their motivation, acceptance, and adoption. Bayesian ANOVAs are used to find differences in use, acceptance, and adoption between incentive mechanisms. It was expected that incentive mechanisms affecting intrinsic motivation will outperform incentive mechanisms affecting extrinsic motivation in promoting system use, acceptance, and adoption. It is important to discover whether intrinsic or extrinsic motivation-based incentives are more effective because this will allow designers to create more effective systems for better acceptance and adoption by the user.
Recommended Citation
Barr, Hannah M., "Differences in effectiveness of intrinsic and extrinsic motivation-based incentives in promoting use, acceptance, and adoption of automated systems" (2023). Theses. 459.
https://louis.uah.edu/uah-theses/459